Understanding Digital Advertising’s Carbon Impact
Growing research about carbon emissions generated from digital ad campaigns is changing a long-held belief in the industry — that our marketing campaigns don’t impact the environment.
In fact, the opposite is true.
Recent estimates show a single ad campaign generates roughly 323 tons of carbon dioxide — roughly the equivalent of 160 round-trip flights between Paris and New York. And emissions are only poised to grow — current estimates point to a 40x increase in carbon emissions from internet-connected devices by 2030.
In response, advertisers are increasingly demanding solutions to reduce their carbon footprint.
DRIVING SUSTAINABILITY IN ADVERTISING THROUGH SUPPLY PATH OPTIMIZATION
Watch our virtual event recording to discover how supply path optimization is helping reduce ad waste and shape a more sustainable future for digital advertising.